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Global 'Emoji Policy' Drift in Corporate Websites
Corporate websites often have unspoken rules about emoji use, but how consistently are these enforced? This page tracks changes in emoji policies on 'About Us' and 'Contact' pages over time, measuring how frequently brands update their tone through symbols. By analysing historical snapshots, it reveals how corporate communication evolves—whether due to rebranding, cultural shifts, or simple digital housekeeping.
The data captures the percentage of pages using emojis, the most common types, and the median time between policy changes. This uncovers patterns in how brands adapt—or resist—trends in digital communication.